The Saudi Tourism Authority (STA) signed nine Memorandums of Understanding (MoUs) with authorised trade partners to promote Saudi Arabia as a leading destination for leisure and business in Pakistan. The Pakistani market has shown remarkable growth, with tourist arrivals to Saudi increasing by 43 per cent in 2023 compared to the previous year. This year, STA aims to welcome 2.7 million visitors from Pakistan, offering them a wide array of destinations, culinary delights, and cultural experiences.
The MoUs were signed at a trade event hosted by renowned media personalities HSY and Momina Sibtain in Lahore, together with trade partners, celebrities, corporate leaders, airlines, and influencers in attendance to explore and promote Saudi as a premier leisure and MICE destination.
The event showcased Saudi Arabia’s rich and diverse tourist attractions, as well as highlighted Saudi’s recent recognition of its eighth Unesco World Heritage Site, showcasing its dedication to preserving and promoting its historical and cultural assets.
